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Red and Blue Rice Krispies Treats

Red and Blue Rice Krispies Treats are made with {NEW LIMITED TIME ONLY} Red & Blue Rice Krispies Cereal. These are the perfect treats to celebrate the 4th of July after all, Rice Krispie treats are the All-American Classic treats. Celebrate this 4th of July with these fun, star shaped, decorated Rice Krispies Treats. Young and Old alike will devour these treats after all, Everybody loves Rice Krispies Treats!

History of Rice Krispies Treats

Kellogg’s Rice Krispies Cereal was introduced in 1928 with moderate success. The cereal’s popularity didn’t come until almost a decade later, when Rice Krispies Treats were created by a Campfire Girls troop leader, looking for an inexpensive fund raiser idea.

Mildred Day

Mildred Day, who died in June of 1996 at the age of 92, was a 1928 home economics graduate from Iowa State. Day is credited with ‘inventing’ the recipe for Rice Krispies Treats. Mildred Day worked for the Kellogg Co., the maker of Rice Krispies and used the cereal to develop the recipe for this treat as a fundraiser for her Campfire Girls group.

Campfire Girls

Mildred Day, who worked at the Kellogg Co. in Battle Creek, Michigan developed the recipe with Malitta Jensen as a fund-raiser for a Campfire Girls group. Day is credited for bringing this inexpensive treat to life after her scouts sold hundreds of Rice Krispies Treats during the summer of 1939 in a small town in Michigan. The fundraiser would allow her Campfire Girls the ability to raise a large amount of money for their summer camps and activity programs.

Campfire Girls, Campfire Marshmallows and Kellogg’s

During that era, Campfire Girls also sold “Campfire Marshmallows” in a box similar to the Girl Scout Cookie drives of today. Day added Campfire Girls Marshmallows to the mix and marshmallow treats were born. This simple but much loved treat is still going strong today. The Kellogg brand was popular in her area of Michigan not only for their cereal products but for their commitment to community.

Kellogg Co.

Kellogg Co. employees were often encouraged to use cereal products in new and inventive recipes. Kellogg’s executives took notice of the mania Day’s recipe created among both children and price-conscious mothers. In 1941, the company added Day’s recipe to the back of the Rice Krispies cereal box and trademarked the name and recipe for this simple dessert. The treats created by a clever Campfire Girls leader to raise money for her troop soon became a national sensation.

Rice Krispie Treats Still Going Strong

Rice Krispies Treats became and still are a staple at children’s birthday parties and elementary school classrooms. They developed into a treat for all occasions with the use of cookie cutters and food coloring. Holiday-themed treats were easy to make and allowed young children to participate in the process in the kitchen.

Always Keep a Box on Hand

In 1995, Kellogg’s began producing and packaging the treats for grocery stores. The treats are also available in various colors and shapes for holidays and seasonal promotions. When my kids were in grade school I always had an extra box of Rice Krispies cereal and marshmallows in my pantry,
just in case I needed a fast, easy, inexpensive and delicious treat everyone would love.